Live Zynga Earnings - Business Insider

It looks like a huge miss. The stock is in absolute free fall, down more than 30 percent. The stock was down more than 40 percent at one point.

The social gaming giant was once one of the hottest IPOs of 2011, but has lost a lot of ground over the past several quarters. It relied predominantly on revenue from games played on Facebook, while games in general are now played on mobile devices.

A lightly-edited transcript of the call can be found below. But first, here's the scorecard:

Zynga cut its forecast to a full-year EPS forecast of $0.09 to $0.04. Wall Street expected 2012 EPS of $0.27.

It lowered its outcome thanks to reduced expectations for Draw Something, a game it paid more than $200 million to acquire, and a faster-than-expected decline in existing web games.

Zynga posted EPS of $0.01 in the second quarter this year, compared to $0.06 EPS estimates from Wall Street.

It also missed on revenue in Q2 at $332.5 million, compared to consensus estimates of $344 million.

Another important metric, daily bookings per average daily player, fell from $0.051 to $0.046 year-over-year in the second quarter. Zynga's players are essentially paying less to play Zynga's games.

Zynga now has 33 million daily active users on mobile, CEO Mark Pincus said in a prepared statement with the earnings release.

It released a bunch of new games that have taken off, like The Ville and Bubble Safari, which both have more than 6 million daily players.

But there's still no sign as to whether Zynga will begin to incorporate real-world gambling into its arsenal.

Zynga's stock is down from a high of $14.69 this year.

In the mean time, Zynga's stock seems to be floating around the $3.00 mark, down 40 percent from close.

COO John Schappert, CEO Mark Pincus and CFO David Wehner are on the call.

Once again, it's stressing its important relationship with Facebook.

Zynga's advertising business showed strong growth, games reached record audiences, and its mobile footprint grew 5x.

Zynga is still optimistic about near-term prospects on Facebook, long-term prospects on network and medium-term prospets for Mobile.

Drop in bookings was due to changes on Facebook's end, Pincus says.

Draw Something underperformed and Zynga launched The Ville with a few delays.

It's going to build on the brand for future games, Pincus says.

Keep in mind Zynga bought OMGPOP, the developer behind Draw Something, for more than $200 million.

Mobile bookings excluding Draw Something grew three-fold, Pincus says.

21 percent of Zynga's mobile audience is now playing games on both web and mobile.

It's a mobile platform for gamers for discovering new games and finding other players.

Think of it like the iPhone's Game Center. Zynga With Friends is coming out later this year.

It's talking about introducing online gambling games like its Casino franchise games.

That's what led to a big decline. Live games users declined 34 percent for the quarter year-over-year.

CityVille and CastleVille DAUs were impacted by weak feature performance, too.

Doesn't mean much any more, though, because its top games only have around 6 million DAUs.

FarmVille used to have tens of millions of DAUs.

Mobile is lower because of the games mix. Words With Friends monetizes lower than its other games.

Zynga Poker monetizes as well on mobile as it does on the web, Wehner said.

Arcade games monetize at a lower rate.

Q: Can you walk through, order of magnitude, each drag on outlook?

Dave Wehner: We laid out the impacts in the orders of their size, we're not giving specificities. In terms of the year, the big impact is the decrease in bookings, there's no increase in spend in the year. It's really the decrease in bookings that's driving the EBITDA outlook.

Q: Is there more of an urgency to drive users toward mobile or Zynga.com?

Could you provide insight into real-money gaming?

Pincus: In the near term, we see positive opportunities to continue to grow in our existing categories on Facebook, especially with the pipeline of games. We see opportunities to grow bookings to move male-oriented games.

We see a bigger long-term growth opportunity being driven by mobile. We're seeing a lot of users, especially in the US. coming back to our network on mobile, leading us to believe getting beyond the Facebook web footprint through mobile is going to give us more growth opportunities.

On your second question, what we said is that we have our first products in development and we intend to release them in markets that are regulated and open subject to our getting licensing. The US is obviously an attractive market, but it's not open, regulated market.

Q: Can you talk about the licensing, are you looking to pursue licensing on your own?

Looking at mobile quickly, can you comment on the monetization on mobile and compare that to what you're seeing on Facebook?

Pincus: We're not making more public announcements about how we'll enter those markets today. Obviously it is subject to us having a license.

Wehner: You can get some sense of that by looking at our bookings. I mentioned that approximately 80 percent of our bookings are related to the Facebook platform. The largest component that's not is the mobile business, that gives you some sense of the scale of that business. The DAUs, 33 million on mobile, if you work that math you can come up with a ratio. Mobile has less than half the monetization rate of the web. In some games we're seeing that it's comparable, like Poker. What we're seeing is a difference in mix. The largest impact is mix, and part of our strategy is to come out on mobile with higher-monetizing games as well as trying to continue to drive bookings.

Pincus: The biggest bookings growth driver on mobile is going to be getting to scale of distribution. We've found, whether it's in our slots and casino games or in our invest expess games, that mobile looks fine in terms of monetization. It's many of the same players that we saw previously on the web, but we need to drive significant scale of distribution to get to audience sizes we want.

Q: Can you help us understand in more detail what Facebook did in terms of the changes around game discovery and provide more detail on the timing?

Your cash balance excluding the restricted cash is around $1.6 billion, which is more than half the current market cap of the company, how are you thinking about cash?

Schappert: Facebook made a number of changes and we saw the cumulitive effect throughout the quarter. These changes favored new game installations over live game engagement. We saw the ecosystem decline 16 percent overall, the changes impacted the surfacing and discovery of games. Feeds and the like. Our users did not come back as often, instead new games were promoted. On the flip side we saw the launch of Bubble Safari and saw that rise quickly to the top. A week ago we turned on cross-promotion and marketing for The Ville and in one day we had 4.5 million installs in a single day. It's good for new games and it was challenging for existing games.

Wehner: On the cash, we don't have any specific plans we're announcing in terms of use of the cash at this time. Obviously Mark outlined the growth initiatives of the company.

Q: How are you thinking about headcount levels given the underperformance of several titles?

Are you seeing any progress in stabilizing the legacy games?

Wehner: Consistent with the guidance we expect to have stable cost structure in the back half of the year. We'll be looking at discretionary expenditures, we continue to invest in the business and grow the business. We're focused on continuing to drive growth but we don't anticipate a significant ramp-up in expenses. Likewise on the CapEx front, we've been ramping down CapEx since we've completed the main phases of our zCloud buildout, we are decreasing expenses.

Schappert: Obviously we've just launched The Ville, we've seen nice pick-up since that launch. We have a joint mission of creating a healthy social gaming ecosystem. They're always making changes hopefully inclusive of games, if you look at Q1 we saw growth, in Q2 we saw decline. We are also seeing some uptick on new games. We have a great lineup of titles coming up.

Schappert: Zynga.com remains in open beta, we continue to take player feedback. We launched the multiplayer feature, we continue tot ake that learning and refine the system and refine the site to deliver the best social gaming experience you can. We haven't turned on meaningful cross-promotion or marketing for the site yet.

Q: With the changing economics, there are going to be smaller game companies looking at strategic options. I'm curious to what degree you have the appetite for that, with your experience with OMGPOP.

How's the current environment impacted your view of the long-term margin structure?

Pincus: Our M&A strategy has always been much more focused on adding entrepreneurial high-performing development teams than whole product lines. As we said on the last quarterly call, the OMG acquisition, we saw is a rare instance for us. It's only the second time we've acquired a product line, we're committed to growing primarily through organic development. The two instances where we've bought product lines, in both cases we saw an opporutnity, a breakthrough mainstream brand we could continue to extend our product foot print with. You should expect to see us continue. In terms of looking at other small companies and teams, we stay actively engaged in the market, there's an incredible proliferation of entrepreneurial teams. We'll continue to look at them.

Schappert: You know the industry well, what you see is that there are a lot of folks out there. In addition to acquisitions as Mark spoke to. What we're also excited about is our publishing program. We launched that earlier this year on the web, we had four partners then, we have nine partners now. We just announced our web publishing program. That's another avenue by which we are interfacing with entrepreneurs.

Wehner: Obviously the margin structure has come down, we're investing in the mobile growth opportunity. The mobile cost structure will be slightly different given that there's a cost of goods component in the cost of sales line related to mobile since it's recognized on a gross basis, not a net basis. We're not at this point providing specifics around that.

Q: Can you talk about the relationship with Facebook, has that changed at all since you launched Zynga.com?

What did you learn from the Mafia Wars 2 launch for FarmVille 2, can you get the 31 million people back on FarmVille?

Pincus: On the first question, we continue to work closely together and collaborate on creating a better ecosystem. The launch of Zynga.com was envisioned in the agreement that we entered in to as companies. Both of us saw it as an opportunity for us to build a sandbox where we could move more quickly on innovating on the network around the game experience.

We were obviously disappointed with Mafia Wars 2, we think we didn't bring out a high quality enough game to serve that audience. Our belief is that we have audiences and game-playing audiences that are interested in certain genres and styles of play. Some of those games themselves can be evergreen like our poker game, we hope our more casual arcade games. In some cases we think the genre can be evergreen if we do a good enough job of bringing out next-generation sequels taht significantly move the production value of the series and deliver exciting new mechanics that re-engaged and re-excite people. At the peak we had 32 million DAUs for FarmVille, but there's several hundred million people that played the game. We're more excited about bringing the sequel out for the hundreds of millions that no longer play FarmVille.

Q:?You sold stock in March, and the company raised guidance in April, and now you've cut guidance by a large amount. Is there any reason for not pre-announcing?

Lastly, you said it wasn't your place to comment on how the market was valuing your stock, that was when it was at $5, now it's at $3, why should people buy your stock at $3?

Wehner: In terms of the full-year guidance and how it relates to what we experienced in the second quarter, we are factroing in the experience we had in the second quarter. All of those things are factoring into the full-year outlook in terms of bookings. That has a dramatic impact on EBITDA. That's what's leading to the change in guidance on EBITDA that is significant.

In terms of the pre-announcement, we do not provide quarterly guidance as a policy, we provide annual guidance, so we did not pre-announce on the basis of quarterly guidance. At the end of the quarter we go through a re-forecasting process. At that time, we establish new time for the year and we're providing that at this time.

The trends we're seeing on existing games that we experienced in the second quarter will persist into the back-half of the year. That's the largest impact on the guidance, we didn't expect those trends going in to Q2. That's the biggest impact on guidance.?We don't break out profitability on our existing games, but those games obviously are high-margin games.

Pincus: We are the most opportunistic long-term believer in social gaming and play. It can be an even bigger business in the future. We think we have, consistently, if you look back at our history, invested more than any other company in this opportunity and in where the opportunity was headed. I think we've executed over the past well in growing the market for social gaming and today we have the leading position on web and mobile. We will continue to pursue that strategy and keep investing in building the best social game mechanics that drive the next generation and engagement. Beyond that we want to bring the market the leading network and platform that enables everyone on mobile first to participate in social gaming both at a consumer level and even enable other developers to have better market opportunities. We really believe that's a very big opportunity in the future. Gaming is the number one activity people do on mobile, we think social gaming is just starting to grow quickly on mobile. It has the potential to be the most important part of the gaming experience on mobile. If you are optimistic about that future and you believe in our approach to the market, we think you should continue to buy our stock.

Q: Any level where you could buy stock with the company's cash?

Wehner: We've discussed that with our board but have nothing new to discuss.

Q: How have Facebook changes affected high-paying users and non-paying users?

This time we didn't hear about the international opportunity, is there any change?

Wehner: We saw that impact some of our higher-monetizing games such as CityVille, that was an impact the changes had in terms of impacting engagement for those players. It did impact some of our higher-monetizing games and did have an impact on some of our more valuable players.

Schappert: We did, with respect to Japan and China, we launched two new apps in Japan in the quarter. We also launched Draw Something in China. We also localized Draw Something in a number of languages. We remain pretty early on in our Japan and China pursuits.

Q: What's the competitive advantage to cross promotion on mobile?

On advertising, what kind of growth should we expect to see?

Pincus: On mobile, it's a different platform and it's a different approach to growing your footprint because there aren't any prevalent distribution channels outside fo the App Store outside of advertising. The mobile ecosystem remains highly fragmented, you see some single product companies rise and fall on the charts. Our approach on mobile is, we need to build out the kinds of channels that have been key, not just to distribution for us but key to enabling it to be a highly-social experience, which is also key to driving ongoing engagement for people. We're making the deep investment to build that on mobile and we think it'll enhance the experience for all mobile players. We're starting to see the beginnings of that if you look at our With Friends games, you see very good cross-over between our With Friends titles and you see people starting to play more of our With Friends games, moving game to game with the same friends and people. It was through seeing the succes there of the With Friends game approach, turn-based, that we saw the mobile opporunity to grow that experience into the kind of network that we think people are going to need to experience social gaming.

Wehner: We're not providing breakout on mobile versus web advertising, but advertising is a larger component of our mobile bookings given the importance of advertising to our larger titles. We're seeing good year-over-year performance on both the web and mobile.

Q: The changes on Facebook went into place fairly late in the quarter, so wondering how that is then the biggest impact for the guidance?

Wehner: The largest reason for our guidance decrease has to do with the performance of our existing games. That is in part due to changes made on the Facebook ecosystem, but we're not saying that's the only reason. We saw challenges to those existing games early in the quarter, not at the end, and they persisted through the quarter.

Q: Do you think the changes that Facebook has made, do you think longer-term that will be a net positive or do you think at the end of the day this creates a more competitive environment.

Schappert: Facebook is always fine tuning, tweaking, testing its platform just like we do. I think the new game discovery is a good thing for everyone, it's great when people make great social games and people play social games. Part of the reason we saw softness this quarter is that we delayed the launch of The Ville. We certainly hope future launches will be well-received by players and will grow our ecosystem and grow the Facebook ecosystem. What they're doing is positive today. We are certainly happy we have a network of 72 million DAUs and 300 million MAUs, which does give us an advantage when we launch a game like The Ville.

Q: Outside of Draw Something, what was the trend for monthly unique payers?

Wehner: They would have been down if not for the acquisition of Draw Something. We're not giving more specifics than that.

Q: Can you talk about the early monetization trends for The Ville relative to others, is it following the same early-stage life cycle trends?

Schappert: We don't break out the individual monetization of the single game. While I am encouraged to see 4.5 million installs on a single day, and it has over 6 million DAUs, it's still very early for The Ville. This is something we're gonna continue to tweak and tune. I can tell you that it's early days and I'm encouraged by the early days and installs.

Source: http://www.businessinsider.com/live-zynga-earnings-2012-7

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AMA Job Bank: Marketing: Management jobs, Norcross jobs ...

Kawneer North America is the leading manufacturer of architectural aluminum building products and systems for the commercial construction industry. Providing single-source responsibility, our comprehensive product portfolio includes entrances, framing systems, windows and curtain wall systems. Kawneer products are used on a myriad of high- mid- and low-rise buildings such as stadiums and sports facilities, office buildings, schools and universities, retail construction and healthcare.

In 2010, Traco, a premier manufacturer of windows was acquired by Alcoa and is now a division of Kawneer. Traco continues to provide customers with innovative, high performing windows, which are ideal for both renovation and new construction.

Facing the challenges of today's complex business environment, Kawneer balances experience with change and ongoing improvement. We are committed to responding to the industry's needs in every way possible - through rigorous testing, meticulous engineering and product design, focus on sustainability and dedicated partnership. As we renew and re-engineer our capabilities, our commitment to quality, reliability and innovation has remained constant since 1906 when our architect founder invented the first metal molding for storefronts.

Kawneer North America is based in Norcross, Georgia, and operates strategically located manufacturing facilities and fabricating service centers throughout the United States and Canada. Our company is part of Alcoa's global Building and Construction Systems (BCS) business.

The Manager, Market Research & Analysis will develop and maintain a research and strategic analysis function within Kawneer North America to support decision making in marketing, new product development, business development and overall business strategy.

Research Responsibilities:

-?Identify and assimilate relevant information from a wide range of internal and external resources for input into overall marketing and business strategy
-?Manage all market research projects including market sizing, perception studies
-?Become internal expert on the competitive environment. Create and manage internal knowledge bank of key competitor corporate strategies, including stated strategies, observed strategies, early indicators of a potential shift in strategy, and tracking/analysis of the relative success of these strategies
-Maintain knowledge of significant industry trends, merger activities, the financial objectives of the Company, and operational aspects of the North American commercial construction industry.
-?Liase with New Product Development to evaluate market research needs and determine plan for execution; scan the market for information resources and new product ideas
-?Manage proprietary market model for short-term sizing and market share
-Manage and continually update to the long term market forecast for the lead team
-Contribute to the development of Kawneer's Market Analysis tools and capabilities by bringing new knowledge/best practices to the group
-Manage all outside market research vendors

Strategic Analysis Responsibilities:

-?Lead the analysis of strategic initiatives and new business opportunities, including planning implementation, facilitating and leading project teams, and assessing business impact
-?Complete complex analyses, identifying grounded, actionable insights and conclusions; prepare and present conclusions and recommendations in a concise and compelling manner to senior management

Other Responsibilities:

-?Support key business objectives and goals through the co-development of annual marketing strategies, objectives and plans for new and existing programs and initiatives.
-?Execute special assignments as determined by the Vice President, Marketing Alcoa BCS and/or the Kawneer North America lead team.

Source: http://jobs.marketingpower.com/jobs/4855031/manager-market-research-analysis

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Pharmaceutical Drugs are 62000 Times More Likely to Kill You than ...

By Dr. Mercola

According to the Council for Responsible Nutrition1, 69 percent of American adults take supplements. But are supplements dangerous? The UK-based, international campaign group, the Alliance for Natural Health International (ANH-Intl) recently revealed data2 showing that compared to supplements, an individual is:

  • Around 900 times more likely to die from food poisoning
  • Nearly 300,000 times more likely to die from a preventable medical injury during a UK hospital stay, which is comparable to the individual risk of dying that active military face in Iraq or Afghanistan

Additionally, the data shows that adverse reactions to pharmaceutical drugs are:

  • 62,000 times more likely to kill you than food supplements
  • 7,750 times more likely to kill you than herbal remedies

The data, which was collected from official sources in the UK and EU, demonstrate that both food supplements and herbal remedies are in the ?super-safe? category of individual risk ? meaning risk of death from their consumption is less than 1 in 10 million. The group has created an excellent graphic3 showing your relative risk of death from a variety of activities. Besides drugs and hospital injuries, you?re also more likely to die from being struck by lightning or drowning in your bathtub than having a lethal reaction to herbs or supplements?

According to the featured article on NewHope360.com4

?ANH-Intl executive and scientific director, Robert Verkerk PhD, hailed the figures as shedding new light on the vexed question of natural healthcare?s safety. ?These figures tell us not only what activities an individual is most or least likely to die from, but also what the relative risks of various activities are to society as a whole. It puts some real perspective on the actual risk of death posed by food supplements and herbal remedies at a time when governments are clamping down because they tell us they?re dangerous.

? According to Dr Verkerk, the new figures should help to pressure UK and European authorities to reduce regulatory burdens on natural health products.?

With a Super-Safe Track Record, Why are Supplements Under Attack?

Vitamins, minerals and herbal supplements have a tremendously safe track record, yet they are often singled out as being potentially dangerous by government agencies like the US Food and Drug Administration (FDA). This ? the notion that dietary supplements are unsafe ? was the premise behind the FDA?s Draft Guidance on New Dietary Ingredients (NDI), which would have required the supplement industry to prove the safety of natural ingredients that, in many cases, have been on the market and used safely for decades!

Fortunately, public outcry made the agency agree to take another look at their proposed guidance and to issue a revised draft.5 It?s still not known when the revisions might be completed.

The original NDI draft essentially claimed dietary supplements are unsafe and must be carefully tested in order to ?protect consumers.? The proposed safety thresholds even exceeded those required by pharmaceutical drugs ? despite extensive toxicological data showing supplements are FAR safer than drugs. As detailed above, drugs are 62,000 times more likely to kill you than supplements! ?Why on earth would supplements need more stringent safety thresholds than drugs?

It?s an obvious attempt to eliminate competition for the drug industry.

Data from the United States fully corroborates the featured UK data. For example, according to the latest data from the US National Poison Data System (2010 report)6, NO deaths were attributable to vitamin and mineral supplements that year. And, as noted by Orthomolecular Medicine News Service last year7, Americans easily take more than 60 billion doses of nutritional supplements every year, and with zero related deaths this is an outstanding safety record:

?Well over half of the U.S. population takes daily nutritional supplements. Even if each of those people took only one single tablet daily, that makes 165,000,000 individual doses per day, for a total of over 60 billion doses annually. Since many persons take far more than just one single vitamin or mineral tablet, actual consumption is considerably higher, and the safety of nutritional supplements is all the more remarkable. Over 60 billion doses of vitamin and mineral supplemnts per year in the USA, and not a single fatality. Not one. If vitamin and mineral supplements are allegedly so ?dangerous,? as the FDA and news media so often claim, then where are the bodies??

The Drug Industry is the Real Health Threat

In striking contrast, drugs are known to cause well over 125,000 deaths per year in the US when taken correctly as prescribed ? yet the FDA allows fast-track approvals and countless new additions of poorly tested drugs to the marketplace that must later be withdrawn due to their lethal consequences.

It is simply incomprehensible that any rational approach would seek to vilify supplements over drugs when the data in no way, shape or form supports it. The?most likely?motive for this position is financial greed that can put your life in jeopardy. According to the US National Poison Data System8 the following drug categories are among the most lethal:

  1. Analgesics, sedatives, hypnotics, and antipsychotics
  2. Cardiovascular drugs
  3. Opioids
  4. Acetaminophen combinations
  5. Antidepressants

Slightly lower down on the list you find drugs like muscle relaxants, anti-inflammatory drugs, hormones, antacids, anticoagulants, and antihistamines.

Time to Start a New ?Just say NO!? Anti-Drug Movement

The anti-drug slogan coined by Nancy Reagan in the early 1980?s is just as applicable for today?s prescription drug problem as the recreational drug problem of the past. The only difference is that today prescription drugs have eclipsed illicit drugs as the number one source of poisoning deaths. Prescription drugs have also been identified as the primary ?gateway? to illegal drug use, beating out marijuana, alcohol and cigarettes.

According to a July 6 press release9

?? Since 2000, the drugs sending people to their graves or to rehab have been shifting away from illicit drugs and toward prescription drugs. The 2011 report on the subject from the Centers for Disease Control and Prevention made it clear: prescription narcotic pain reliever overdose deaths now exceed the number of deaths from heroin and cocaine combined.

? ?Our own clients and people calling in daily for information about our program or help have told us story after story about addictions starting with the use of prescription drugs,? stated Derry Hallmark, Director of Admissions at Narconon Arrowhead, a premier drug rehab facility in Southeastern Oklahoma. ?Sadly, prescription medications have become the newest of the gateway drugs. Sadder still are the losses of life and other severe consequences that go hand in hand with drug abuse, which is especially the case with prescription drug abuse.?

Hallmark adds that those addicted to prescriptions will often end up needing treatment or will even start taking illicit drugs. One of the most common examples of this is the connection between those addicted to painkillers that then start taking heroin??

It?s important to understand that there is a risk of side effects every time you take a prescription drug. No one (except for those who intentionally overdose) expects these medications to kill them, but they can do just that, and it happens far more often than you might think. In a 2011 report by the Substance Abuse and Mental Health Services Administration (SAMSHA), officials emphasized that people should not assume there?s no risk in prescribed medicines10

The truth is, the best ?way to avoid all risk, including death, from prescription drugs is to not take them at all. Remember, it?s your body, not your doctor?s and not your pharmacist?s, so it is up to you to make the decision of what drugs to take, if any. Be SURE you are aware of the risks of any medication prescribed to you, and weigh them against any possible benefit. Then you can make a well-informed decision of whether it?s a risk you?re willing to take.

Optimizing Your Health Without Drugs

Of course, of paramount importance is taking control of your health so you can stay well naturally, without the use of drugs or even frequent conventional medical care. If you adhere to a healthy lifestyle, you most likely will never need medications in the first place.

This includes:

  1. Proper Food Choices

    For a comprehensive guide on which foods to eat and which to avoid, see my nutrition plan. Generally speaking, you should be looking to focus your diet on whole, unprocessed foods (vegetables, meats, raw dairy, nuts, and so forth) that come from healthy, sustainable, local sources, such as a small organic farm not far from your home.

    For the best nutrition and health benefits, you will want to eat a good portion of your food raw, and make sure you?re sourcing your meats and animal products from organically-raised, grass-fed or pastured animals.

    Nearly as important as knowing which foods to eat more of is knowing which foods to avoid, and topping the list is fructose. Sugar, and fructose in particular, acts as a toxin in and of itself, and as such drive multiple disease processes in your body, not the least of which is insulin resistance, a major cause of accelerated aging.

  2. Comprehensive Exercise Program, including High-Intensity Exercise like Peak Fitness

    Even if you?re eating the healthiest diet in the world, you still need to exercise to reach the highest levels of health, and you need to be exercising effectively, which means including not only core-strengthening exercises, strength training, and stretching but also high-intensity activities into your rotation. High-intensity interval-type training boosts human growth hormone (HGH) production, which is essential for optimal health, strength and vigor. I?ve discussed the importance of Peak Fitness for your health on numerous occasions, so for more information, please review this previous article.

  3. Stress Reduction and Positive Thinking

    You cannot be optimally healthy if you avoid addressing the emotional component of your health and longevity, as your emotional state plays a role in nearly every physical disease ? from heart disease and depression, to arthritis and cancer. Effective coping mechanisms are a major longevity-promoting factor in part because stress has a direct impact on inflammation, which in turn underlies many of the chronic diseases that kill people prematurely every day. Energy psychology tools such as the Emotional Freedom Technique, meditation, prayer, social support and exercise are all viable options that can help you maintain emotional and mental equilibrium.

  4. Proper Sun Exposure to Optimize Vitamin D

    We have long known that it is best to get your vitamin D from sun exposure, and if at all possible, I strongly urge you to make sure you?re getting out in the sun on a daily basis. There is preliminary evidence suggesting that oral vitamin D may not provide the identical benefits, although it?s still better than none at all. To determine the times of year that you can optimize your vitamin D levels through sun exposure, please see this previous article.

  5. Take High Quality Animal-Based Omega-3 Fats

    Animal-based omega-3 found in krill oil helps fight and prevent heart disease, cancer, depression, Alzheimer?s, arthritis, diabetes, hyperactivity and many other diseases.

  6. Avoid as Many Chemicals, Toxins, and Pollutants as Possible

    This includes tossing out your toxic household cleaners, soaps, personal hygiene products, air fresheners, bug sprays, lawn pesticides, and insecticides, just to name a few, and replacing them with non-toxic alternatives.

References:


As Originally Posted OnMercola

Related posts:

  1. Nutritional supplements prove better than toxic drugs
  2. BMJ admits antipsychotic drugs kill far more people than terrorism
  3. Supply-driven pharmaceutical drug and disease marketing has turned nation into pill-popping hypochondriacs
  4. Prescription heart drugs kill dozens of hospital patients in Pakistan
  5. Want to end Mexican drug gang violence? Legalize drugs and the cartels will collapse

Source: http://happilynaturalday.com/healing/pharmaceutical-drugs-are-62000-times-more-likely-to-kill-you-than-supplements/

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Real Estate Marketing: 8 Ways To Get Found Online

get found online

8 Ways To Get Found Online

In my last post we discussed 8 Ways Not To Get Found Online. They included: not having a real estate website, the wrong real estate website, not updating your real estate website, no content, broad keywords and duplicate content. In this post I would like to discuss HOW TO remedy them.

1}?Get a website. Not just any website but WordPress {self hosted}. Just like all content is not created the same, neither are real estate websites. There are many benefits of WordPress in your real estate business including ease of use, cost, make changes yourself, open source, it?s mobile and video friendly and Google loves it!

2}?Get a Good Real Estate Website. I believe we covered this in #1 ? don?t you?

3}?Update Your Real Estate Website Regularly. Take some time every week to write on your website. You have plenty of things to write about even if you don?t know it. What happened in the past week? What problems arose? How did you solve them? What questions did your clients ask you? This is the kind of content that consumers find value in because it presents a problem they may be facing and {potentially} how to solve it or avoid it altogether. Consumers generally turn to the Internet to Gather Information or Solve a Problem.

4}?Create Great Content: Content is blog posts, videos, pictures, podcasts, homes for sale, charts and graphs ? content is everywhere but like I said above, it is not all created equally. Unlike the traditional staples of real estate marketing: postcards, flyers, magnets, sports schedules, magnets, calendars, AKA Interruption Marketing, Great content attracts consumers to you. Great content helps a consumer learn more about something that interests them or helps them solve a problem they may be facing. Great content comes from the everyday job of being a real estate agent or REALTOR?. Great content is the purchase contract in your city or state, the home buying process, selling process, final walk through, FSBO, Seller Property Disclosure Sheet {SPDS}, CLUE, schools, employers in the area and all the other things you run into that consumers ask you about. ?I bet you are thinking about some right now!

5}?Unique Content. Instead of copying the crappy content that someone else wrote and putting it on your real estate website, create your own UNIQUE content, content that is new. Your life is different than mine. Your job is different that mine. The things that happen to your day, day in and day out are unique to you and your business. Write about them. Unique content gives search engines like Google a reason to come and see what is on your website. Once indexed, unique content gives you the chance to come up on Page 1 of Google. {that?s where you want to be}.

6}?Talk to the consumer. Stop talking about you and how great you or your real estate company is ? no one cares. I know it may be contrary to what you have been told but really no one cares. Why should they? They don?t even know you exist. Instead of talking about you or your real estate company, talk about things that are important to your ideal client. What does a consumer need to know about buying or selling a home in your area? What is so great about it? Not so great? What problems are consumers in your area facing ? foreclosure, short sale, loan programs, downpayment etc.

7}?Share Your Content. Once you have written on your real estate website, don?t keep it a secret, share it on social media channels like?facebook, Twitter, Google +, Linkedin, StumbleUpon, Flickr and Pintrerest. This is where consumers congregate. Remember ??6 degrees of separation??from years ago? That was before social media, now I bet it?s more like 3. You never know who will find or even share your masterpiece with their 100 or even 1000 friends or followers. One or more of them could be looking to buy or sell a home in your area. Sharing is not just good for your content, its good for your rankings as well. Google?s Panda and Penguin search algorithm updates, {through social signals like facebook shares, facebook comments, facebook likes, tweets etc} helps Google rank your website.

8}?Specific Keywords. Instead of creating content with broad keywords like Phoenix Homes For Sale, a keyword you will likely not rank for, use specific keywords that consumers in your area would use when trying to narrow their search ? Phoenix Homes For Sale With Pools, Phoenix Homes For Sale Near Honeywell, Phoenix Homes For Sale Gated Communities and if you really want a specific consumer ? Phoenix Homes For Sale Under 200000 Gated Community Pool. You can bet the person that asks Google that question knows EXACTLY what they are looking for. Question is ? are you the solution?

I know this post is?8 Ways To Get Found Online but here is a bonus:

9} Indexable IDX. An IDX or Internet Data Exchange allows consumers to search for homes on your real estate website. A real estate website without an IDX is like a car without a steering wheel. Traditional IDX tools are displayed within an iframe, {framed in} which offer little or NO SEO benefit as search engines cannot see the content {homes for sale} within them. An Indexable IDX is not displayed within an iframe and creates separate posts for each listing in your local MLS. Posts that Google can crawl and index, resulting in increases in traffic to the websites using them. A traditional IDX is great when a consumer gets to your website, an Indexable IDX will actually help them get there. If you are in Phoenix, check out the GetFoundIDX, an indexable IDX built specifically for WordPress real estate websites. It?s permalink structure is customizable and it supports video on property detail pages.

Takeaway

In the last 2 posts we talked about the 8 ways NOT to get found online and the 8 ways to remedy them. This list is certainly not all encompassing, there are many other ways TO and NOT to get found online, including SEM or Pay Per Click, banner ads, affiliate and facebook marketing but in my opinion these are the most common plaguing the real estate space. Great content is what consumers are looking for when they ask a search engine like Google a question. Great content can help you get found online but you first need to learn HOW to create it. In my?Phoenix Real Estate Marketing Classes?I show you the HOW TO of content, video and more. Are you ready to give it a try? Start small, write a little here and a little there ? maybe 200 words, to give you an idea, this post is almost 1200 words. Great content is not just text but video as well. Creating great real estate content starts with getting into the ?shoes? or mindset of your ideal client. You will need to think more like a consumer than a real estate agent. ?In Phoenix and need help growing your real estate business? Please fill out the form below.

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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Source: http://mytitleguy.com/2012/07/real-estate-marketing-8-ways-to-get-found-online/

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Aging Population Biggest Threat to Real Estate Investment | Arizona ...

By Amy Hoak for MarketWatch

Original headline: The Top 10 Threats Facing Real Estate

Big-picture perspectives of the real-estate market are rare, as professionals tend to focus on their corner of the real-estate world?be it residential or commercial, funding or construction.

But that?s exactly what the Counselors of Real Estate, an international professional group, assembled recently, identifying the top 10 issues facing all real estate in the next three decades. The group of high-profile thinkers came up with a list that focuses on themes from demographic trends to global uncertainty and their effects on real-estate markets.

Essentially, the response to these trends will separate the winners from the losers in the real-estate market, said Scott Muldavin, a member of the group and president of The Muldavin Company, a consulting firm serving the real-estate industry.

1.???????????? An aging population. Changes in commercial real estate, from retail to health-care centers, to meet the needs of this large demographic.

2.???????????? Student debt burdens. When college students are graduating with $25,000 in debt, their spending is greatly restricted?and they?re less likely to form households of their own.

3.???????????? Public funding. Areas where funding problems aren?t as severe will be able to make the infrastructure and quality-of-life investments that encourage real-estate investment

4.???????????? Changing demand for office space. More employees are working remotely, stopping in at the office only periodically, and that is reducing the overall need for office space.

5.???????????? Changing demand for retail space. Online retailers have changed the market for brick-and-mortar shopping centers.

6.???????????? Liquidity in the real-estate capital markets. There are hundreds of billions of dollars of commercial real-estate loans that need to be refinanced in the next three to seven years, but there are fewer lenders who will be able to provide that capital

7.???????????? Global change and uncertainty. The European financial crisis and slowdown of China?s economy is having an effect on global companies.

8.???????????? More sustainability. Expect (sustainability) to become an even more essential component for commercial properties to stay competitive in years to come.

9.???????????? Overvalued commercial properties. Investors have flocked to these properties over those in smaller markets and less desirable buildings.

10.????????? Political gridlock. To solve some of the key issues in real estate today, broad consensus is needed.

Read more at MarketWatch

Source: http://azbex.com/aging-population-biggest-threat-to-real-estate-investment/?utm_source=rss&utm_medium=rss&utm_campaign=aging-population-biggest-threat-to-real-estate-investment

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Is It Time for a New Payroll System? - Hagel and Company

July 24th, 2012 by Hagel and Company

As a busy payroll manager, it is critical to have an easy, flexible solution that helps you process payroll accurately and quickly, every time. Your payroll solution should help you stay up to date with changing compliance requirements and accurately manage taxes. It is also important to keep your employees happy by providing secure access to payroll information and offering a variety of pay options.

What type of payroll system is used at your company? Is it paper-based? Do you run a legacy system or utilize payroll capabilities in your small business accounting solution? When was your system implemented or updated?

In today?s business climate, companies are facing a variety of budgetary and regulatory constraints that may not have existed when your payroll system was first put in place. Here are five signs it may be time for a new payroll system:

  1. Old system, bigger company. If your company has grown, chances are you?ve outgrown your old payroll system. Your system should be able to accommodate demanding requirements including a wide range of earning types, including base pay, premium pay, and tax only. Make sure you can meet the unique needs of each employee by offering a variety of pay options such as unlimited direct deposit accounts or PayCards.
  2. Compliance issues. Many government agencies are stepping up the enforcement of employment laws and issuing fines for violations. Can your payroll system handle the reporting requirements of the U.S. Fair Labor Standards Act (FLSA) and Equal Pay Act? Will you be able stay compliant with new regulations like the Patient Protection and Affordable Care Act (PPACA)?
  3. Taxes and filing complications. Managing taxes is probably the most difficult part of the payroll process. Are you confident that your system is accurate and keeping your company up to date with payments? From federal and state tax tables to FICA wages and tax withholding, if your payroll taxes are prone to errors, your company can face steep fines and penalties for mistakes.
  4. Payroll stands alone. If your payroll system isn?t integrated with HR, time and attendance, or accounting systems, it?s time for a change. An integrated system eliminates duplicate data entry, simplifies reporting, and automatically links benefit plans in HR to deductions in payroll.
  5. Employees aren?t connected. HR and payroll managers are being asked to increase employee satisfaction whenever possible. Does your payroll system have self service capabilities? Using a self service portal, employees can view and print pay stubs, W-2s and authorize W-4 form changes. Investing in self service technology is an investment in your employees.

An industry-leading, customizable HRMS solution, Sage HRMS Payroll helps companies maximize their Return On Employee Investment (ROEI)?, as well as optimize their HR and payroll business processes. With Sage HRMS Payroll, you can successfully meet and respond to the HR and payroll management challenges you face every day. In addition to automating and streamlining your day-to-day HR and payroll business processes, Sage HRMS Payroll provides you with the tools and critical analytical workforce information your organization needs to drive business objectives, so you can focus on the business asset that is most vital to your company?your employees.

Return Home

Source: http://www.hagel.net/blog/is-it-time-for-a-new-payroll-system/

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NCCU head football coach back at work after domestic violence charges

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DURHAM ? NC Central's head football coach is back on the job. Henry Frazier III was arrested May 14 on charges he assaulted his wife. Central then suspended him pending the outcome of the case.

Monday, the university allowed him to return to work, saying his legal issues had been resolved.

?I am pleased that Coach Frazier's legal issues have been resolved and he is now prepared to move forward with the responsibilities and duties as NCCU's head football coach effective today,? said NCCU Director of Athletics Dr. Ingrid Wicker-McCree.

Court documents show Frazier admitted his guilt and asked for a prayer for judgement. On a Domestic Violence Deferral Statement of Guilt, he wrote, "On May 13, 2012 I Henry Frazier got into an argument with Lanier Turner and proceeded to pray for her by placing annoited [sic] oil on her against her wishes."

Under the prayer for judgement, if Frazier completes a domestic violence abuser course, his conviction will stand & he will not face any additional punishment. He also can not have any contact with his wife, except for issues regarding their children.

Frazier spent his first day back at work answering reporters' questions about his domestic violence arrest.

?It has been a slight embarrassment to the university, to me personally,? Frazier said. ?In a million years, I never would have wished, would have thought this would have occurred. I wouldn't put this on anyone. But things happen in life and you have to figure out a way to get through things.?

Frazier says he looks forward to putting this embarrassing incident behind him and focusing once again on football.

?I'd like to formally apologize to my family, North Carolina Central University and the supporters, my coaches, [and] my players for allowing my personal life to become a distraction to this fine institution,? he said.

?Coach Frazier is remorseful for the distraction to the university,? said NCCU Chancellor Charlie Nelms. ?North Carolina Central University stands on century-old values and high standards that we expect and require from all members of our community. These core principles include mutual respect and the absence of violence in resolving conflict.?

?As Coach Frazier returns to lead the NCCU football program, I have full confidence that he has learned from this unfortunate situation and is working through the healing process with his family,? said Wicker-McCree. ?The Frazier family has the full support of their NCCU family. The leadership team within our division understands that responsibility, accountability and commitment to our students and the university are critical.?

Central's first football game is Sept. 1 at home against Fayetteville State University.

Source: http://charlotte.news14.com/content/local_news/triangle/661231/nccu-head-football-coach-back-at-work-after-domestic-violence-charges

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Rangers crush Red Sox, 9-1

Associated Press Sports

updated 11:40 p.m. ET July 23, 2012

ARLINGTON, Texas (AP) - Shortly before the start of Monday night's game against the Boston Red Sox, the Texas Rangers learned that starting pitcher Colby Lewis will miss the rest of the season because of injury, meaning there will be a search for a replacement in rotation.

Soon after, Scott Feldman made a strong case for himself.

Feldman, starting after Roy Oswalt was scratched with back tightness, threw seven strong innings to lead the Rangers to a 9-1 victory over the Red Sox.

"Tremendous outing," Texas manager Ron Washington said. "We certainly needed him to give us a chance tonight and he went way beyond what we expected."

Feldman (4-6) won his fourth straight decision and pitched his longest outing since throwing eight innings on June 2, 2010. He gave up one earned run and seven hits with five strikeouts.

"My mechanics felt pretty good," Feldman said. "I tried not to think about the extended rest I had there. I tried to go out there and compete."

Lewis will miss the rest of the season because of a torn flexor tendon in his right elbow that will require surgery. Martin Perez, who was called up on Monday after Lewis was placed on the disabled list, will start Tuesday's game against the Red Sox, but he would have been available out of the bullpen if Feldman had faltered early.

Besides giving up a solo home run to Jarrod Saltalamacchia in the second inning, Feldman never wavered, retiring 12 of his last 15 batters.

"He kept the ball down and worked off the corners," Boston third baseman Will Middlebrooks said. "He didn't leave anything over the middle that we could hit."

And Feldman was certainly helped by the Rangers offense, which has outscored the Red Sox 33-7 in three games this season. The Red Sox, who have lost four straight and 12 of 18, left eight runners on base.

Ian Kinsler went 3-for-4 and Craig Gentry went 2-for-4 with an RBI for Texas. Josh Hamilton and Mike Napoli both had two RBIs in the Rangers' first home game since July 8.

In the third, Texas scored three earned runs against Boston starter Felix Doubront (10-5). Gentry singled and Kinsler walked, then a double steal put the two at second and third. Elvis Andrus run-scoring singled to stretch his hitting streak to 11 games. Dustin Pedroia overthrew first base to let Kinsler score, snapping the second baseman's 65-game errorless streak, the longest of his career. Hamilton drove in a run with a double and Michael Young's one-out single scored Hamilton to make it 4-1.

In the sixth, Napoli hit his third home run in as many games, a two-run shot that traveled 416 feet to left field that made it 6-1. That hit knocked out Doubront, who pitched five innings and gave up six earned runs and eight hits.

Frankin Morales relieved Doubront and gave up three-straight hits to Brandon Snyder (double), Gentry and Kinsler. Gentry's single drove in Snyder, and Gentry scored on an error by Boston left fielder Carl Crawford after Kinsler's single. Hamilton hit a sacrifice fly for a 9-1 lead.

NOTES: Red Sox manager Bobby Valentine considered having struggling LHP Jon Lester skip his scheduled Saturday start against the Yankees, but he said after Monday's game that Lester will start Saturday. Lester (5-8, 5.46) has lost his last three starts, giving up 21 earned runs in 12 1-3 innings. He allowed a career-worst 11 earned runs in four innings of Sunday's 15-7 loss to Toronto. . Monday's game was Valentine's first time managing a regular-season game in Arlington against his former club. From 1985-1992, Valentine managed more games (1,186) and has more wins (581) than any manager in Rangers history. . Rangers 1B Mitch Moreland began an injury-rehab assignment Monday night at Triple-A Round Rock, and is expected to return to the Rangers for Sunday's game against Chicago. He has been on the DL since June 22 because of a stranded left hamstring. Manager Ron Washington said the plan is for Moreland to play Monday and Tuesday for Round Rock, then return to Arlington on Wednesday to be with his wife, Susannah, who is expecting their first child. Moreland would move his rehab assignment to Double-A Frisco Friday and Saturday.

? 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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Worthwhile gamble for Yankees

??MLB Expert Mailbag: Ichiro's bat isn't what it once was, but he can still play defense and run the bases, and playing for a contender could invigorate the once-great outfielder.

HBT: Ichiro helps Yankees beat Mariners

HBT: Ichiro wastes little time getting started for the New York Yankees on Monday, singling and stealing a base in his first game since being traded by the Mariners.

Source: http://nbcsports.msnbc.com/id/48295712/ns/sports-baseball/

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